The app is the go-to platform for “messaging you can’t say yourself that surrogates can do for you,” the strategist adds. “WhatsApp is a preferred tool of choice for propaganda, mudslinging, and negative messaging,” a digital media strategist tells Quartz, requesting anonymity in order to openly discuss how the platform is being used by political parties. The vote for a new president and parliament will take place on Oct. In Tanzania, it is WhatsApp, the mobile instant-messaging app that boasts 900 million users around the world, that has transformed political communication in the country.Ī general election campaign is underway in the country, pitting presidential candidates John Magufuli from the ruling party Chama Cha Mapinduzi (CCM) and Edward Lowassa representing the opposition coalition Ukawa. Things are a bit different in Africa, where the mobile phone has changed not only the way people communicate but the very nature of their financial lives. When people talk about the intersection of social media and politics, the focus is usually on the ways that Facebook and Twitter are changing how politicians connect with voters.
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